Our Story
FriedFinance was founded in Frankfurt in 2014 with a simple mission: make financial information accessible to everyone. What started as a small team of financial journalists and analysts has grown into a global company with over 400 employees across Europe, the UK, and North America.
Our founders recognised a fundamental problem: financial decisions affect everyone, yet most guidance was either too complex, hidden behind paywalls, or biased by product sales. They believed that honest, clear financial education should be available to all - not just those who could afford expensive advisors.
Today, FriedFinance serves millions of readers annually. Our team includes qualified accountants, former banking professionals, tax specialists, and experienced financial journalists. Every article is researched by experts, fact-checked against official sources, and written in plain English.
Our UK division, headquartered in London, focuses exclusively on British finance: HMRC regulations, FCA-regulated products, and UK-specific guidance. We understand that UK tax and financial rules are unique, and we've built a dedicated team to cover them properly.
Our mission remains unchanged: help everyone make better financial decisions. All our core content is free, with honest comparisons and real examples.